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BKlOlrDn (11/03/2012)
Great points! I am glad Trip Advisor is mnkiag it easy for hotels to connect with them. I always had issues with this part. On improving ratings I implemented a system that was based on the getting more reviews constantly by delivering great experiences and then asking for a review. When asking for a review it is also important to make it easy for a guest to write a review, for example provide them a clickable link to your hotels review page if you send an email asking for a review. Since the guests had a good experience most of them never had a issue with providing a review and those who did just responded back directly talking about their experience. Some of the guests who didn't have a good experience also responded directly talking about the experience. In my experience the volume, the quality and how recent the reviews were played the most crucial part in ranking. Every Tuesday the ranking changes so you can see if your efforts are working or not very quickly.

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